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Why businesses need to focus on freelancers

Posted on January 11, 2016   by Ekta Jain  

Why businesses need to focus on freelancers

Do you need to get a job completed by an expert but don’t have the resources to hire one as a full-time employee?

The solution to your problem is easy and readily available.

Freelance work in India is becoming a major market with a lot of jobs posted. There are a lot of freelancers competing for them.

Freelancers from all over the globe aid businesses of all sizes with the solutions. The job market is in a constant state of flux that makes it dynamic and susceptible to constant change. A lot of factors contribute to the change and freelancers along with successful businesses have been quick to adapt. Social media is an excellent tool for companies to hire freelancers. Twitter is the most popular tool in the vast arsenal of social media platforms.

The advantages to hiring freelancers are enormous, and it benefits the employer as well as the employee. Businesses need to give emphasis to freelancers and benefit from their expertise and fuel their growth. Here’s why companies need to focus on freelancers. Freelancers are skilled individuals who have excelled in their respective field of work. Their experience makes them an expert, and they can provide the best possible solutions when they are hired.

When you hire an expert, you are more likely to get a better result. You can avoid the contractual hiring process by giving the task to an employee who may have relevant skills to complete the work, but the result will vary immensely. The time taken to carry out the project and the attention to each detail can only be achieved by hiring an experienced freelancer. You are in luck as an employer who is seeking a freelancer because the world is full of them. The projects range from local to international jobs, and they are based exclusively on merit. The best part about a freelance job is that you can get any work done. You have a lot of freelancers to choose from giving you a lot of choices. You can hire freelancers with a relevant background in the task. You can also elect to hire a relatively less experienced freelancer as well depending on your requirement and timeline. The time to complete a project and the pay are important factors that make it an exciting market for all the concerned parties. There is no dearth of freelancers in the world which makes it an extremely competitive market. Freelancers have to hone their skills on a regular basis to stay on top of their game because only the best survive. Payments can be made based on performance for freelancers. Businesses can exert more force on freelancers without worrying about losing employees in the process.

If the employer needs a project on an urgent basis, then a freelancer is a much better option as compared to an employee who won't be as motivated to work beyond his call of duty. Freelancers always seek to churn out as much work as they possibly can which makes them the best option for demanding projects. A significant incentive for the employer is that the freelancers only need to be paid for the job they have completed satisfactorily. There is no need to pay them for the time there isn’t enough work. A regular employee will have to be paid the salary on a regular basis irrespective of how much work is done. Businesses have their seasons when the work piles up due to many factors. It doesn’t matter that the work has increased but what does matter is how efficiently it is handled.

Employing on a short term basis is not a traditional practice and you can’t increase the fixed annual costs of your business to accommodate a few weeks or months of increased business. What do you do? Freelancers come to your rescue in your time of need. They are easy to manage, and there is no limit to how many freelancers you hire. Check your resources and set deadlines with a reasonable margin in case something goes wrong and get your contractual employees to work.

Once the surplus work is complete, and your regular employees are enough to handle the pressure of business, you can bid farewell to your freelancers until you need them again. Creating a good rapport with a particular freelancer or group of freelancers can be advantageous for everybody. You can rely on people whom you have worked with before, and it gives you peace of mind as far as work is concerned. Few things get freelancers as excited as a recurring job where their excellent work can ensure future employment options.

Freelancers allow businesses to allocate their funds and resources to better use. Using few of your funds to hire a freelancer for a limited period is much better than employing a bigger workforce that eats away at the resources of your business. You can improve your office facilities, advertise your business or invest the money among many other options by hiring experts only when you need them. There are further benefits that come in the form of payments for work. A freelancer who isn’t working for any reason doesn’t get paid. An employee is entitled to leaves and other benefits like a yearly raise in salary, but a freelancer is not entitled to any such benefits. A lot of people complain about their job that frustrates them. Rarely do you get the best of everything in one place but freelancing in one such way to make a living where the freelancer has total control over what they do in life. Freelancers don’t have to get up early in the morning and commute that often results in getting stuck in traffic jams saving time to finish more projects.

Freelancers can decide how long they want to work so they are happier people who are more focussed on the work when they are hired. Freelancers often share their past work to give you a peek into what you can expect. Their portfolios make it easier to choose freelancers as a business when compared to hiring someone on the basis of an interview. Feel free to call, e-mail or text a freelancer and get an idea of who you are dealing with to make an informed choice.

It’s not all hunky-dory to work with a freelancer, but the positives outweigh the negatives. Start small to get a grip on the pitfalls of working with freelancers and hire more people on a smaller budget. Freelancers are an important aspect of the job market today, and businesses need to focus on them.


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